Hi, I'm Zamzam
I help local and purpose-driven businesses turn content into attention, engagement, and real-world traffic.Focused on visibility, engagement, and foot traffic.
Hope & Coffee
Developed and executed a content plan across TikTok, Instagram, and Facebook, including launching a new TikTok account and repositioning the brand around “third space” and purpose-driven messaging.
UND ASU
Led creative direction and digital presence as Webmaster and Photographer for a student organization focused on cultural engagement and large-scale events.
Hugh's Fine Art Center
Managed Instagram presence for a university art gallery, translating in-person exhibitions into digital content during COVID-19 closures.
Freelance Photography
Worked as a freelance photographer specializing in portrait and event photography, with a focus on storytelling and client-directed shoots.
Hope & Coffee
March ~ Present
Leading social media strategy for a nonprofit coffee shop focused on increasing visibility and foot traffic through short-form content.Early results include:- Grew TikTok from 0 to 10+ followers within 2 weeks
- Increased post engagement from
- Improved consistency and brand direction across platformsOngoing focus: scaling content output, expanding reach, and converting online visibility into in-store traffic.Creating an experience an impression on guest with marketing the coffee shops as the hub for 'Third Space' by hosting an event called "Third Space Fridays".
UND ASU
Aug 2023 ~ April 2024
Developed and executed promotional campaigns for African Culture Night, including directing photoshoots, designing visual content, and building a consistent brand identity across digital platforms.Key contributions:
- Increased participation by recruiting and directing student models for campaign shoots
- Established a recurring photoshoot system that evolved into a multi-year tradition for event promotion
- Directed and coordinated a fashion show showcasing local African designers and cultural wear
- Supported event execution, contributing to strong turnout and community engagement
Hugh's Fine Art Center
Aug 2020 ~ May 2021
Photographed featured artists and curated visual content to highlight rotating exhibits, maintaining consistent posting to keep audiences engaged despite limited in-person attendance.Key contributions:
- Sustained audience visibility and engagement during a period of reduced foot traffic
- Documented and promoted seasonal exhibitions through photography and social media
- Supported gallery operations as a Gallery Attendant and Office Assistant, assisting with organization and administrative coordination
Freelance Photography
May 2020 ~ March 2023
Worked as a freelance photographer specializing in portrait and event photography, with a focus on storytelling and client-directed shoots.Published in Floodwall Magazine (Vol. 2, Issue 3), highlighting original creative work.Key projects and contributions:
- Photographed live events, including Hillyard Center’s Prom, creating an interactive experience by capturing and delivering photos to guests in real time
- Directed portrait sessions, guiding clients through posing and expression to produce intentional, high-quality images
- Developed a distinct visual style centered around storytelling and artistic composition
About Me
I’m a social media strategist focused on helping local and purpose-driven businesses turn content into real attention and foot traffic.I don’t just post, I build positioning. From quiet “third space” cafés to large cultural events, I focus on what makes people care, and translate that into content that actually moves people.My work sits at the intersection of strategy, storytelling, and execution—whether that’s launching a brand from zero, directing campaigns, or turning everyday moments into content that performs.I’m currently building and testing strategies in real time, working with small businesses and organizations to create content that connects and converts.